A Market Researcher? What her videos tell you about her career.

Lollipop26 heads up a research division in a small digital agency where she researches how brand ideas appeal consumers in a focus group or interview setting. She then reports back to the client on how we can make it work or sell better and whether they should target certain groups. What Lollipop26 does is called market research. Market researchers jobs are not only interesting but considering a great increase in international commerce and the need for businesses to remain competitive, they have become a lucrative profession.

Market researchers are consumer behavioralist who combine data with their understanding of current markets to help businesses better promote their products. In her job, Lollipop26’s day to day responsibilities may include things like; establishing research methods, collecting data on products or services and consumers’ needs and taste, reviewing and monitoring consumer reaction to new and improved products and services, developing procedures for identifying advertising needs, gathering data on competitor’s products and services, evaluate purchasing power and buying habits of consumers and measuring the effectiveness of advertising and other promotional techniques. Like Lollipop26 most market researchers practice inside an agency or corporation, some inside large firms or consult as a solo practitioner. Some of these job responsibilities tie directly into Lollipop26’s success on YouTube. Her reviews of products, hauls and tutorials come so naturally to her and perhaps it’s because its so similar to what she does for a living. Only on YouTube she only has to review product types that she loves, beauty products.

Can you be a market researcher like Lollipop26? Well, people and sales skills are very important. Take a que from Lollipop26... her people skills shine through in her videos. She’s well spoken, easily organizing her thoughts and accurately describing her feelings and opinions, which speak to the need for good communication skills. They will particularly come in handy when working face to face with a consumer in focus groups or in interview sessions. Strong creativity skills and great analytical skills are a must! You have to be good with data since most of the job is about collecting and analyzing market research. Lollipop26 is not afraid to try new products and give her opinions to millions of viewers and friends. So researchers should also be adventurous.

Wait...there’s more. Most market researchers get at least a bachelors degree in business marketing, but to move up the corporate ladder you may need a Masters degree in Business Administration. Most universities have marketing departments allowing you to major and specialize in different types of marketing. You should also be tech savvy because a large part of your job will include the use of databases and data warehouses to collect and evaluate data. Much of the market research is gather from websites so being web-savvy is also a plus. Check out more information on market research jobs at http://www.marketresearchcareers.com/ .

Generally, market researchers salaries are fairly high. In the U.S. salaries for a market analyst typically range from $44,000-$70,000. Project directors can make around $65,000-$90,000 and Market Research Directors can make upwards of $300,000. Check out http://www.allbusinessschools.com/faqs/marketing-salaries for more information on salaries. Salaries will vary by location and by country. Market researchers is a job that stretches across seas and is particularly popular in Western Europe, Asia and Latin America. Though many companies sell products in more than one country it’s important to know the domestic market you are in and chose an academic program to suit those needs.

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